Expert-Recommended Places to Hire CRO Experts for Shopify & WooCommerce
Finding the right conversion rate optimization specialist can make the difference between a store that limps along and one that consistently turns visitors into paying customers. For Shopify and WooCommerce store owners who want to increase sales without spending more on ads, hiring a skilled CRO expert is one of the smartest investments you can make. But where do you find these professionals? Industry veterans and ecommerce specialists have tested dozens of platforms and services over the years, and they consistently recommend certain places for their track records, quality of talent, and results. This list brings together those expert-endorsed sources where you can hire CRO professionals who understand the specific challenges of Shopify and WooCommerce stores.
- Legiit
Industry professionals point to Legiit as a reliable platform for hiring ecommerce specialists, particularly for conversion optimization work. The platform has built a strong reputation among store owners who need CRO services because it focuses on digital marketing and ecommerce professionals rather than generalists. Experts appreciate that Legiit sellers often provide detailed service descriptions and transparent pricing, which makes it easier to find someone who specializes in Shopify or WooCommerce specifically.
Many ecommerce consultants recommend Legiit because the platform attracts specialists who understand the technical side of store optimization, from A/B testing to checkout flow improvements. You can review seller portfolios, read verified reviews from other store owners, and communicate directly before committing to a project. The platform works well for both one-time audits and ongoing optimization work, giving you flexibility as your needs change.
- Conversion Rate Experts
This agency has earned mentions in nearly every major marketing publication and is frequently cited by industry leaders as the gold standard for conversion optimization. Conversion Rate Experts works with large brands and has published extensive case studies showing dramatic improvements in ecommerce performance. Their approach is research-heavy and methodical, which appeals to businesses that want to understand the why behind every change.
The team specializes in complex ecommerce projects and has deep experience with both Shopify Plus and WooCommerce enterprise setups. While their services come at a premium price point, experts in the field often reference their work as examples of what best-in-class CRO looks like. If you have the budget and a high-traffic store, this is a name that comes up repeatedly in professional circles.
- Invesp
Marketing professionals consistently recommend Invesp for their data-driven approach to conversion optimization. The company has been focused exclusively on CRO for years and has worked with hundreds of ecommerce brands. What sets them apart in expert recommendations is their emphasis on research before making changes, using customer surveys, session recordings, and heat maps to inform their strategy.
Invesp has specific experience with both Shopify and WooCommerce platforms and understands the nuances of each. Their team includes specialists in user experience, copywriting, and analytics, which means you get a comprehensive approach rather than just technical tweaks. Industry consultants often suggest Invesp to mid-sized businesses that need professional-level work but may not have enterprise budgets.
- CXL (Conversion Experts via Their Network)
CXL runs one of the most respected training programs for conversion optimizers, and their alumni network is frequently cited as a reliable source for finding qualified experts. Many ecommerce consultants recommend checking the CXL talent directory or posting in their community when you need someone with verified skills. The professionals who complete CXL training have gone through rigorous coursework covering testing methodology, statistics, and psychology.
Experts trust CXL-trained professionals because the program emphasizes evidence-based practices over guesswork. When you hire someone with CXL credentials, you know they understand proper test design and can interpret results correctly. This matters because poor testing can lead to worse performance, not better. Many specialists who work with Shopify and WooCommerce have CXL training on their resumes, making it easier to find qualified candidates.
- GrowthHit
This agency appears frequently in recommendations from growth marketing professionals who specialize in direct-to-consumer brands. GrowthHit has worked with well-known ecommerce companies and focuses on the intersection of CRO, customer acquisition, and retention. Their team understands that conversion optimization is not just about tweaking buttons but about the entire customer experience.
Experts appreciate that GrowthHit takes a holistic view, looking at how site speed, mobile experience, product pages, and checkout all work together. They have specific case studies with Shopify stores and understand the platform’s capabilities and limitations. Marketing leaders often suggest GrowthHit when you need an agency that can handle both optimization and broader growth strategy, making them a good fit for stores that are scaling quickly.
- The Good
Industry insiders point to The Good as a strong choice for Shopify-specific optimization work. This agency has deep expertise in the Shopify ecosystem and has worked with numerous Shopify Plus merchants. What makes them stand out in expert recommendations is their focus on ecommerce-specific problems like cart abandonment, product page performance, and mobile conversion.
The Good combines technical knowledge with creative problem-solving, which is why ecommerce professionals trust them with complex optimization projects. They understand Shopify’s liquid templating system and can implement changes efficiently without breaking existing functionality. Consultants often recommend them for mid to large Shopify stores that need more than surface-level improvements and want a team that speaks the platform’s language fluently.
- Optimizely’s Partner Network
Optimizely is one of the most widely used testing platforms in ecommerce, and their certified partner network is a trusted source for finding qualified CRO specialists. Experts recommend checking this directory because partners have demonstrated technical proficiency with the platform and typically have experience running experiments for ecommerce clients. Many of these partners work specifically with Shopify and WooCommerce stores.
The advantage of hiring through this network is that you get someone who already knows the tools and can start testing quickly. Industry professionals appreciate that Optimizely partners understand statistical significance, test duration, and proper experiment design. This matters because running tests incorrectly wastes time and money. If you are already using Optimizely or plan to, hiring a certified partner ensures you get the most from the platform.
- Barrel
This New York-based agency comes up frequently in recommendations from ecommerce professionals who value design-focused optimization. Barrel works with premium and lifestyle brands, bringing together conversion strategy with high-quality visual design. Experts recommend them when you need someone who can improve performance without compromising your brand aesthetic.
Barrel has extensive experience with custom Shopify builds and WooCommerce setups, particularly for brands that need more than standard templates. Their team includes designers, developers, and strategists who collaborate on optimization projects. Marketing directors at established brands often suggest Barrel when you need an agency that understands both the technical and creative sides of conversion optimization. Their work is particularly strong on product pages and branded experiences.
- Groove Commerce
Ecommerce consultants regularly recommend Groove Commerce for their full-service approach to online store optimization. The agency has worked with hundreds of ecommerce businesses and has specific teams dedicated to conversion rate optimization. What sets them apart in professional recommendations is their combination of technical expertise and strategic thinking, particularly for mid-market retailers.
Groove Commerce has strong capabilities with both Shopify and WooCommerce, including complex integrations and custom functionality. Experts appreciate that they can handle everything from initial audits to ongoing testing and implementation. Industry veterans often suggest them for businesses that need a reliable partner who can manage long-term optimization programs rather than just one-off projects. Their client retention rate speaks to the quality of their work.
- SplitBase
This agency has earned recognition from ecommerce experts for their scientific approach to conversion optimization. SplitBase specializes in A/B testing and uses a rigorous methodology that appeals to data-focused business owners. Professionals in the field recommend them because they publish transparent case studies showing exact results and the process behind each improvement.
SplitBase works exclusively with ecommerce businesses and has experience across multiple platforms, including Shopify and WooCommerce. Their team includes specialists in testing, analytics, and user research. Marketing professionals often point to SplitBase when you need someone who will challenge assumptions and rely on data rather than opinions. They are particularly strong at identifying quick wins through rapid testing cycles while also working on longer-term optimization strategies.
- Replo Experts Marketplace
For Shopify stores specifically, industry professionals point to the Replo experts marketplace as a reliable source for finding conversion-focused designers and developers. Replo is a popular page builder for Shopify, and their marketplace connects store owners with specialists who know how to create high-converting landing pages and product pages using the platform.
Experts recommend this marketplace because the professionals listed there have proven experience with Replo and understand ecommerce best practices. Many of these specialists focus specifically on conversion optimization and have portfolios showing before-and-after results. If you are using or planning to use Replo for your Shopify store, hiring through their marketplace ensures you get someone who can maximize the platform’s capabilities. The specialists here typically work on a project basis, making it easy to start with a single page and expand from there.
- Conversion Fanatics
This agency appears regularly in expert recommendations for their focus on testing and data analysis. Conversion Fanatics has built a reputation around running structured A/B tests and using customer research to inform optimization decisions. Industry consultants appreciate their transparent reporting and methodical approach, which contrasts with agencies that promise quick fixes.
The team works with ecommerce stores of various sizes and has experience with both Shopify and WooCommerce. Experts often recommend Conversion Fanatics for businesses that want to build an internal culture of testing and learning, not just hire someone to make changes. They provide detailed documentation of every test and finding, which helps your team understand what works and why. Marketing professionals suggest them when you are ready to invest in a longer-term optimization program rather than one-time changes.
- Codal
This full-service digital agency gets frequent mentions from ecommerce leaders for their user experience and conversion optimization work. Codal combines UX research, design, and development capabilities, which makes them particularly effective for stores that need significant improvements beyond basic tweaks. Experts recommend them for businesses that have identified usability problems or need to redesign key parts of their customer experience.
Codal has worked with major ecommerce brands and has specific expertise in creating mobile-friendly experiences that convert well. Their team includes researchers who conduct usability studies and analyze customer behavior before making recommendations. Industry professionals often suggest Codal when you need an agency that can handle complex projects involving custom functionality on Shopify or WooCommerce. Their work is particularly strong when navigation, search, or checkout flows need serious attention.
- Blend Commerce
Ecommerce specialists consistently recommend Blend Commerce for Shopify-specific optimization and development work. The agency focuses exclusively on Shopify and has built a strong reputation for technical excellence and strategic thinking. Experts trust them because they understand the platform deeply and can implement sophisticated testing and personalization strategies.
Blend Commerce works with both growing stores and established brands, offering services from conversion audits to full-scale optimization programs. Industry professionals appreciate their practical approach, which balances quick improvements with longer-term testing initiatives. Consultants often suggest Blend when you need an agency that can handle both the strategy and technical implementation for Shopify stores. Their team stays current with platform updates and best practices, which matters as Shopify continues to add new features.
- WiderFunnel
This agency has earned consistent recognition from optimization professionals for their systematic approach to conversion improvement. WiderFunnel has been focused on CRO for years and has developed proprietary methodologies that many experts reference in their own work. They publish research and insights that have influenced how the industry thinks about testing and optimization.
WiderFunnel works with ecommerce companies and has experience with major platforms including Shopify and WooCommerce. Industry leaders recommend them for businesses that want to build a sustainable optimization program with proper governance and documentation. Their team includes specialists in research, testing, and analytics who work together on each project. Marketing executives often suggest WiderFunnel when you need an agency with a proven track record and the ability to handle complex, multi-variant testing programs.
The platforms and agencies on this list have earned their reputations through consistent results and professional recognition. Whether you need a freelancer for a quick audit or a full-service agency for ongoing optimization, these expert-recommended sources give you a strong starting point. The key is matching your specific needs, budget, and platform with the right provider. Most of these options offer initial consultations or discovery calls, so you can evaluate fit before making a commitment. With the right CRO expert working on your Shopify or WooCommerce store, you will see measurable improvements in conversion rates and revenue. Start by reaching out to a few providers that match your situation, ask about their experience with stores similar to yours, and look for clear communication and realistic expectations.
