9 Marketplaces for Hiring B2B Copywriters and Case Study Writers Without the Hiring Headache
Finding the right B2B copywriter or case study writer can feel like searching for a needle in a haystack. You need someone who understands complex business topics, can interview your customers effectively, and knows how to turn technical information into compelling stories. The good news is that specialized marketplaces have emerged to connect businesses with talented writers who specialize in exactly this kind of work. These platforms handle the vetting, make it easier to review portfolios, and often provide built-in project management tools. Whether you need a single case study or ongoing content support, these nine marketplaces offer different approaches to finding the right writer for your business.
- Legiit
Legiit has built a reputation as a reliable marketplace for finding digital marketing services, including experienced B2B copywriters and case study specialists. The platform uses a service-based model where writers list their specific offerings with clear pricing, turnaround times, and samples of their work. This transparency makes it easy to compare options and find someone who matches your budget and timeline.
What sets Legiit apart is its focus on marketing professionals who understand the technical side of B2B content. Many writers on the platform have backgrounds in specific industries like SaaS, fintech, or manufacturing, which means they can grasp complex concepts quickly. The review system helps you identify writers who consistently deliver quality work, and the platform handles payment processing securely. If you need a case study that demonstrates ROI or a white paper that educates potential customers, you’ll find writers who specialize in these formats and understand how they fit into the B2B sales cycle.
- Verblio
Verblio takes a different approach by maintaining a vetted network of writers and matching them to client projects based on expertise and availability. You submit your content brief, set your budget, and the platform assigns writers who have experience in your industry. This model works particularly well if you need consistent content production without managing multiple freelancer relationships.
The platform focuses on quality control, with editors reviewing submissions before they reach you. For B2B companies that need regular blog posts, case studies, or thought leadership articles, Verblio offers a streamlined process. Writers on the platform go through an application process, so you’re working with professionals who have proven their ability to handle business content. The subscription-based pricing can be more predictable than hiring individual freelancers, though it may feel less flexible if you have very specific requirements or need direct communication with your writer.
- WriterAccess
WriterAccess operates as a self-service marketplace where you can search through thousands of writers, filter by industry expertise, and review detailed profiles before making a hiring decision. The platform uses a star rating system that reflects writer experience and skill level, with prices adjusting accordingly. This gives you control over the balance between cost and expertise.
For B2B projects, the platform’s industry filters help you find writers who understand your sector. Many writers list specific credentials like marketing certifications or previous experience at B2B companies. The platform includes project management tools, content calendars, and revision workflows, which can be helpful if you’re coordinating multiple content pieces. One practical advantage is the ability to build a team of preferred writers over time, creating consistency in voice and reducing the onboarding time for each new project. The platform also offers a content studio service if you prefer a more managed approach.
- Skyword
Skyword positions itself as an enterprise content marketing platform with a built-in talent network. Rather than browsing individual profiles, you work with Skyword’s team to define your content needs, and they match you with appropriate writers from their vetted community. This managed approach appeals to larger B2B companies that want strategic support alongside content creation.
The platform emphasizes storytelling and brand consistency, making it a good fit for companies developing comprehensive content programs. Writers in the Skyword network tend to have significant professional experience, and many specialize in creating in-depth pieces like case studies, industry reports, and executive-level thought leadership. The trade-off for this level of service is cost. Skyword typically works with companies that have substantial content budgets and need ongoing production at scale. If you’re a smaller business or need just a few pieces, other platforms may be more accessible.
- Compose.ly
Compose.ly combines marketplace functionality with content strategy services, offering both access to writers and guidance on what content to create. The platform maintains a network of professional writers who specialize in various industries, including many with B2B experience. You can order individual pieces or set up ongoing content programs.
The platform’s content strategists help you develop briefs and editorial calendars, which can be valuable if you’re building a content program from scratch. For case studies specifically, Compose.ly writers often have experience conducting customer interviews and structuring narratives that highlight business outcomes. The quality tends to be consistent because the platform handles vetting and provides editorial oversight. Pricing falls in the mid-range compared to other managed services, making it accessible for mid-sized B2B companies. The platform works best when you want some strategic input but don’t need the full enterprise approach of larger content marketing platforms.
- Scripted
Scripted offers a searchable database of freelance writers who have passed the platform’s application process. You can filter by industry, content type, and writer rating, then invite specific writers to pitch on your projects. This gives you more control over writer selection while still benefiting from pre-vetted talent.
The platform attracts many writers with journalism and professional writing backgrounds, which can be an advantage for B2B content that requires research and interviews. Case study writers on Scripted often have experience structuring customer success stories and pulling out the metrics that matter to business buyers. The platform includes collaboration tools and revision management, though some users find the interface less intuitive than newer platforms. Pricing varies widely based on writer experience, so you can find options for different budget levels. The subscription model gives you access to the marketplace and a certain number of content credits per month.
- Contentfly
Contentfly uses an unlimited content model where you pay a flat monthly fee and can request as much content as your dedicated writer can produce. This approach works well for B2B companies with high content volume needs and relatively straightforward requirements. You’re matched with a writer based on your industry and content needs, and that writer becomes familiar with your brand over time.
The platform focuses on efficiency and consistency rather than highly specialized or technical content. For case studies and B2B copy, this model works best if you have clear templates and processes in place. The writer handles the actual writing, but you’ll need to provide detailed briefs and source material. The flat-rate pricing can be economical if you use the service heavily, though companies needing very technical writing or extensive research may find the model limiting. Contentfly also offers add-on services for strategy and editing if you need additional support beyond the core writing.
- Contently
Contently operates as a premium content marketing platform with a network of professional freelancers, including many journalists and former magazine writers. The platform emphasizes high-quality storytelling and works primarily with larger enterprises that have significant content needs. Access to the talent network comes as part of the broader platform subscription.
For B2B companies, Contently’s strength lies in its ability to produce publication-quality content like long-form case studies, industry analyses, and executive thought pieces. The writers in the network typically have strong portfolios and professional credentials. The platform also provides analytics and workflow tools to manage content programs at scale. The barrier to entry is the cost. Contently targets companies with substantial marketing budgets who view content as a strategic investment. Smaller businesses or those testing content marketing will likely find more accessible options elsewhere. However, if you need writers who can handle complex B2B topics with a journalistic approach, Contently maintains a strong roster.
- ClearVoice
ClearVoice combines a freelancer marketplace with content workflow tools and optional managed services. You can search the talent network directly, filtering by expertise and reviewing detailed portfolios, or work with ClearVoice’s team to handle writer selection and project management. This flexibility appeals to B2B companies at different stages of content maturity.
The platform attracts experienced content creators, including many who specialize in B2B topics like technology, healthcare, and professional services. For case studies, you can find writers who understand how to structure customer stories and highlight business impact. ClearVoice also offers content strategy and editorial services if you need help beyond just finding writers. The platform’s workflow tools help manage multiple projects and contributors, which becomes valuable as your content program grows. Pricing varies based on whether you use the self-service marketplace or the managed service option, giving you room to start small and scale up as needed.
Each of these marketplaces offers a different approach to connecting with skilled B2B copywriters and case study writers. Some provide full-service support with strategy and editing, while others give you direct access to freelancers with minimal platform involvement. Your best choice depends on factors like your budget, how much content you need, whether you have internal expertise to manage writers, and how technical or specialized your content requirements are. Start by identifying your priorities, whether that’s cost efficiency, strategic support, or access to writers with specific industry knowledge. Most platforms offer trials or starter packages, so you can test the experience before committing to a long-term relationship. The right marketplace will make hiring feel less like a gamble and more like a reliable system for getting the content your business needs.
